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距离之弥散:审美资本主义与时空塑形

Diffusion of Distance: Space-time Syntax of Aesthetic Capitalism

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【作者】 吴红涛

【Author】 Wu Hongtao;Shangrao Normal University;

【机构】 上饶师范学院文学与新闻传播学院

【摘要】 审美资本主义意味着审美成为资本主义的某种话语工具来形塑自我的过程,其内含了特殊的时空句法,不仅以时尚之名推崇快速更替的时间哲学,还大力营构了诸多建基于视觉刺激之上的空间景观。这种时空句法的主要意旨,在于弥散主体与审美对象之间的距离,清除时空障碍,以此来助推快速、即时和随地都能获得的审美快感,审美条件亦被简单化,为此审美资本主义承诺了一种"购买即审美"的消费体验,促导人不断浸沉于经过审美改造的商品所制造的审美幻觉之中。距离的弥散,导致审美资本主义更多地停留于审美的"浅表化",其强调速度而不考虑审美的深度。

【Abstract】 Aesthetic Capitalism means that capitalism uses aesthetics as a discourse tool to shape itself.The inherent space-time syntax of aesthetic capitalism not only advocates the fast-changing philosophy of time in the name of fashion,but also creates spatial landscapes based on visual stimulation.The fundamental intention of this kind of space-time syntax is to disperse the distance between aesthetic subject and the aesthetic object.Space-time barriers are cleared;it provides instant pleasure that is available anytime and anywhere.Aesthetic conditions are also simplified,as aesthetic capitalism promised consumers experience called "buying is beauty-appreciating".Then people are encouraged to immerse themselves in aesthetic illusions created by aesthetically transformed goods.The diffusion of distance determines that aesthetic capitalism focuses more on making aesthetic activities superficial.It emphasizes speed rather than depth.

【关键词】 审美资本主义时空审美距离时尚
【Key words】 Aesthetic Capitalismspace-timeaesthetic distancefashion
【基金】 国家社科基金青年项目“大卫·哈维与空间伦理研究”(15CZX034)阶段性成果之一
  • 【文献出处】 马克思主义美学研究 ,Research on Marxist Aesthetics , 编辑部邮箱 ,2019年01期
  • 【分类号】B83-0
  • 【下载频次】57
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